At the moment people from around the world are sending anyone with a website an email requesting that you give them a link to their website; and the will do the same in return.
If you get one of these emails; our advice is delete it – DON’T reply (that could attract more emails)
Reason why NOT: if you allow this to happen it will likely have a BAD impact on your website ranking with the search engines
This is from Google
“some webmasters engage in link exchange schemes and build partner pages exclusively for the purpose of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:
- Links intended to manipulate PageRank
- Links to web spammers or bad neighbourhoods on the web
- Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)”
You are only after links (think like votes) from and to good websites that you want to support
The email often looks like this
“Hi,
I’m xx xx, Web Marketing Consultant. I’ve greatly enjoyed looking through your site xxx.co.nz and I was wondering if you’d be interested in exchanging links with one of the websites I represent, which has a related subject. I can offer you a HOME PAGE link back from…”
Any questions please let us know
